Time of Execution
2016
Design Team
Camilla Arndt Hansen, Christine Dahl-Petersen, Emma Kylvåg, Martin Kristensen, Frederik C.V. Hansen
Keywords
Digital design, user story mapping, Lean Business Model Canvas, wireframes, mobile apps, POP app
Landing Pages
By highlighting your offering’s value proposition in the simplest possible terms and providing a clear call-to-action, e.g. “sign up here”, the landing page serves as an effective inbound marketing and lead generation tool.
Business Model Canvas
The Business Model Canvas is a simple and dynamic tool for understanding how your business “works”, i.e. how your product offering solves problems for your customers and converts this differentiated value-add into revenue streams.
User Story Mapping
The User Story Map represents the user’s experience when moving through the application, illustrated as a series of high-level activities and lower-level tasks to be completed. The map serves as a product backlog for developers to prioritise basic functionalities for the market-entry MVP and additional functions for future releases.
Storyboards
The Storyboard is a visual illustration of the interaction between the user and the application. It consist of a series of wireframes, e.g. mobile phone interfaces, that are connected via triggers, rules and feedback. These microinteractions determine how the user’s actions are translated into happenings in the interface.
